- Joined
- Sep 1, 2006
- Messages
- 10,297
- Reaction score
- 23,634
- Points
- 135
Is "reputational" a word these days? Whatever the case, I'm surprised that some organization is actually standing up in these flame war days and saying "Let's act like we like each other".
http://www.espn.com/nba/story/_/id/...wake-chandler-parsons-cj-mccollum-twitter-war
"While we understand that the use of social media by teams, including during games, is an important part of our business, the inappropriate use of social media can damage the reputation of the NBA, its teams and its players," NBA Deputy Commissioner Mark Tatum wrote in the memo obtained by ESPN.com. "Recently, social media postings (e.g., on Twitter) by some teams have crossed the line between appropriate and inappropriate. In addition to other concerns, such conduct by teams can result in 'Twitter wars' between players that can cause further reputational damage and subject players to discipline by the League.
"As a result, we want teams to be aware of the NBA's rules with respect to the use of social media by teams. As with in-game entertainment, teams are prohibited from mocking and/or ridiculing opponents (including teams, players, team personnel (including owners), and opponents' home cities) and game officials on social media in any form, including through statements, pictures or videos."
"In addition, teams should never disparagingly or negatively refer to an opponent's or game official's personal life, family, race, color, ethnicity, national origin, religion, sexual orientation or any other status or characteristic protected by law," the memo continued. "Teams are also prohibited from using social media to highlight or encourage player altercations, flagrant fouls or hard physical contact between players, or to condone or make light of violence in any way or form.
"Teams may use social media for fun and lighthearted banter that does not reflect poorly on any team, player, other team or League personnel, or the League as a whole. However, such activity cannot become inappropriate or offensive. As such, we encourage teams to properly and extensively train their social media staff members to ensure that they know what kind of postings are appropriate and what kind are not."
http://www.espn.com/nba/story/_/id/...wake-chandler-parsons-cj-mccollum-twitter-war
"While we understand that the use of social media by teams, including during games, is an important part of our business, the inappropriate use of social media can damage the reputation of the NBA, its teams and its players," NBA Deputy Commissioner Mark Tatum wrote in the memo obtained by ESPN.com. "Recently, social media postings (e.g., on Twitter) by some teams have crossed the line between appropriate and inappropriate. In addition to other concerns, such conduct by teams can result in 'Twitter wars' between players that can cause further reputational damage and subject players to discipline by the League.
"As a result, we want teams to be aware of the NBA's rules with respect to the use of social media by teams. As with in-game entertainment, teams are prohibited from mocking and/or ridiculing opponents (including teams, players, team personnel (including owners), and opponents' home cities) and game officials on social media in any form, including through statements, pictures or videos."
"In addition, teams should never disparagingly or negatively refer to an opponent's or game official's personal life, family, race, color, ethnicity, national origin, religion, sexual orientation or any other status or characteristic protected by law," the memo continued. "Teams are also prohibited from using social media to highlight or encourage player altercations, flagrant fouls or hard physical contact between players, or to condone or make light of violence in any way or form.
"Teams may use social media for fun and lighthearted banter that does not reflect poorly on any team, player, other team or League personnel, or the League as a whole. However, such activity cannot become inappropriate or offensive. As such, we encourage teams to properly and extensively train their social media staff members to ensure that they know what kind of postings are appropriate and what kind are not."
.
