Players will need to start campaigning for holding calls publicly. As a group.
The players need to be willing to accept fines to call out Goodell and the refs by name every week. Send proof and post it publicly. Make them feel watched.
Claim the games look fixed, teams are getting preferential treatment, and get the fans to participate in the complaining.
If one player can get themselves traded, an entire league of players can get rules changed.
It’s happened with safety rules (PR) and QB protection rules (increased scoring). Make it a PR thing again. Force them to protect their product’s image.
We all know it’s an entertainment first product, but ref interference makes it worse.