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Ohio State is the gold standard

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I heard that OSU has the cover story of the latest SI, and that the story is about how the Athletic Department is tops in the nation, they are the gold standard that all other schools must compare themselves to, they're doing it the right way, and you're now seeing the results, as the Buckeyes are dominating the Big Ten and beyond.

Rep to any one who can posts links and/or excerpts.
 
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i got the issue, it was last weeks.

ill scan it in tonight.

and i wouldnt really say its the "golden standard" UF is the top sports school right now.

according to the article ND has the highest Revenue from football, and then Texas and then OSU.

as far as overall athletic revenue it goes:

OSU
Texas
UVA (surprised me)
Michigan
Florida

to even see UF on that list is incredible because they have 2 other schools who even better football traditions in UM and FSU. if they were the only ones, there revenue would be HUGE.
 
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Can't find any excerpts right now but I'm sure it's online somewhere...
 
OMG, I'm about to rep James for an OSU post! :eek: :eek: :eek:


Thanks James. :thumbup:
 
its a 14 page article, so i better, haha.
 
Long read but cool article. (Matta likes sleep :) :)). I also liked this part when talking to freshman Greg Oden. "Do you think you're having a normal college expierence?" Greg stroked his beard... "I think so." Paraphrased
 
In the new Gilded Age of college sports, no school has done more with its money - or learned more from painful scandal - than mighty Ohio State, the standard against which all other schools are judged

The Program

Sports Illustrated
March 5, 2007
Author: L. JON WERTHEIM
Special Reporting by Andrew Lawrence
Estimated printed pages: 18

It's academic, really. Big money has changed college sports, transforming athletic departments into mini-industrial complexes. The level of commerce is such that some in Congress are questioning the tax-exempt status of athletic programs. But amid cries that all this lucre is ruining college sports, what if in some ways nearly the opposite is true? What if there's now so much money at stake that schools are policing themselves as never before? Though college athletics still face myriad problems — from ethics (page 67), to a wealth gap (page 59), to ongoing academic issues (page 62) — graduation rates are at an alltime high, and not since 2001 have so few schools been on NCAA probation. The Duke Effect (colleges tightly monitoring athletes' behavior to avoid a repeat of the Blue Devils' lacrosse-party disaster) only underscores how fearful schools now are of the consequences of letting their sports programs run amuck.
SI went to Ohio State to look inside the nation's largest athletic department. In the spirit of facebook.com — which rivals Buckeyes teams as a unifying force on campus — what follows are profiles of nine figures representative of an athletic department adapting to a new world. >>>>>

THE STAR Greg Oden
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• Keeps a poster of Charles Barkley on his dorm wall

• Eats mostly on campus but goes to Champps sports bar to have the grilled salmon "with that special sweet sauce on it"

• Partial to the music of Ciara and Tyrese

DAMN IF GREG ODEN isn't trying. Ohio State's freshman center has made every effort to lead the existence of a conventional college kid. He straps on a backpack and walks across the Oval, OSU's answer to a quad. He dresses with collegiate insouciance, outfitting himself in a hoodie and jeans, carrying his I.D. and keys on a lanyard around his neck. Surely he's not alone among OSU's nearly 39,000 undergrads when he claims to be chronically short of cash — though his finances aren't helped by his habit of buying, he says, "a few DVDs" every Tuesday. Like most undergrads, he cherishes his sleep, betrays a bottomless appetite for technology and, naturally, has his own facebook.com page.

Oden, 19, is undoubtedly the only freshman on campus to entertain questions from journalists who have flown to Columbus from Beijing just to see him. But he is conscious of integrating himself into the college community. "I'm not just like, These [teammates] are my people, I'm not going to talk to anybody else on campus," he says. "I'm always open to new friends." Asked if he's having a true college experience, he strokes his beard and says in a thoughtful, measured cadence, "I think so."

Yet Oden's star status militates against his being just another member of the class of 2010. Just as sports are an essential thread in the university fabric but sometimes seem removed from the rest of the institution, Oden is the school's most prominent student but inhabits a world unimaginable to most other undergrads.

Start with his housing. Unlike most freshmen, Oden, who is from Indianapolis, has no roommate and lives mostly among athletes on a special floor of a high-rise dorm. He has a customized bed to accommodate his 7-foot frame. Then there's basketball. From October through March he spends more time each week in practice (up to 20 hours) than in the classroom (seven hours). If the Buckeyes, ranked No. 1 after a 49--48 home win against previously top-ranked Wisconsin on Sunday, reach the Final Four, he'll end up having spent almost a month on the road this season.

The perks, however, are abundant: charter flights to games, lavish pregame meals, a locker room flush with cedar paneling and loofahs hanging in the showers. Players spend the night before home games in a posh on-campus hotel, replete with turndown service and high-thread-count linens.

Socially, Oden can scarcely walk to class without being badgered for an autograph or asked about his right wrist, which is still healing after surgery last June for a fracture. It's not much different when he leaves campus. Columbus might be home to the state capital, five FORTUNE 500 company headquarters and three quarters of a million residents, but Ohio State athletes are the city's princes. (Even before he won the Heisman Trophy, Buckeyes quarterback Troy Smith was named Columbus Monthly magazine's 2006 Person of the Year.) Oden's facebook.com page? Soon after he launched it, he had so many "friend requests" that an infinity symbol blinked on his screen. Not all the messages on the page are fawning. "A guy told me, 'I hope you have a career-ending injury against Wisconsin,'" says Oden. "Some guy told me to die, 'because you should've gone to IU.'"

Bright, curious and witty, Oden is the kind of kid professors relish having in class. He planned to declare a finance major in his first semester and dig into a full course load. But because of basketball, his academic advisers counseled him to pull back — his major is now "undecided" — and he is taking only two courses this quarter: Sociology 101 and History of Rock and Roll. (He also receives two credits for basketball, a benefit varsity athletes are able to claim twice during their academic career.) His 12 credits, the NCAA minimum, make for a strikingly light load compared with that of most freshmen.

Tipped before the season as the likely No. 1 pick in the 2007 NBA draft, Oden has been widely expected to be a one-and-done collegian. His play — at week's end he was averaging 15.3 points, 9.5 rebounds and 3.5 blocked shots despite the bad wrist — has done nothing to change his status. Though Oden holds an insurance policy through an NCAA program that protects him if he suffers a career-ending injury in college, odds are good that he'll be an NBA millionaire by midsummer.

Still, given how Oden has embraced campus life, who knows? He is sufficiently self-aware to know he has it pretty good right now. "Shoot," says a teammate, "Greg's like the king of Columbus." A generation ago they would have called Oden a Big Man on Campus. Now the term seems laughably inadequate.
 
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THE ATHLETIC DIRECTOR Gene Smith
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•Played defensive end at Notre Dame (class of '77)

•Named AD at Eastern Michigan at age 29

•Teaches a masters class on the business of college sports with wife Sheila, a former Canadian Olympic basketball player

GENE SMITH IS REALLY the CEO of a medium-sized corporation. According to U.S. Department of Education figures on college-sports spending (page 59), OSU's athletic department made $2.9 million in profit on an NCAA-leading $104.7 million in revenue last year. The football team alone brought in $60.7 million and netted $28.4 million, figures that could increase significantly for fiscal year 2007, which included a trip to the BCS championship game. Smith's department has more than 300 employees (up from 225 in 1997) and 25 computer servers. It oversees 377 acres, 16.9 million square feet of buildings, 926 varsity athletes and 36 varsity sports — eight more sports than any other school and nearly double the D-I average of 20. By virtually any measure, it is the nation's largest athletic department.

The man in charge doesn't fit the classic stereotype of an athletic director: the put-out-to-pasture football coach long on good-ol'-boy charm but short on business acumen. Though Smith, 51, can be folksy and avuncular, he worked at IBM for three years and loves to flip open his laptop and explain the niceties of his "org chart." He is quick to point out that his department also defies stereotypes. Rather than siphoning resources from the academic side, his fully self-supporting operation gives back: For example, it is donating $5 million for Ohio State's ongoing library renovation. "We have to be broad-based and big-thinking," says Smith, "and with that comes obligation."

Though all schools draw funds from similar sources — donations, conference revenue, television, licensing, ticket sales — Ohio State has massive advantages. Columbus not only is large and thriving but also sits smack in the middle of Ohio, amid a nexus of interstates, enabling fans from all corners to come to games. The Buckeyes are in the well-heeled Big Ten, which will launch its own TV network in August. There isn't a second major state school to divert dollars, fans or media attention. "It's a special situation," says Smith, formerly the AD at Arizona State. "I'm the first to admit that."

One of Smith's chief duties is protecting the program's integrity, a challenge he tackles with the help of a nine-person NCAA-rules-compliance staff and an acute awareness of Ohio State's past embarrassments. Smith assumed his job in 2005 after his predecessor, Andy Geiger, retired following a string of scandals and bad press, including allegations by running back Maurice Clarett, a star on the Buckeyes' 2002 national championship team, that he had received improper academic help and thousands of dollars in special benefits from boosters. Nothing if not a realist, Smith knows the temptations that can lure in a player and ruin a program; even before the Duke case, his department had begun to focus on steering athletes away from trouble. "When a student-athlete makes a bad decision," he says, "it's like we've provided bad customer service."

Smith also believes that, far from being used by colleges, athletes benefit in extraordinary ways from their time in big-time sports. Having grown up in a poor Cleveland neighborhood and earned his way to Notre Dame on a football scholarship, Smith speaks with authenticity when he invokes the "teachable moments" and "character building" of athletics. "I'm a strong believer that sports participation and competition challenge you," he says. "You're the field goal kicker, and the score's 31–30 with a few seconds on the clock. There are 105,000 fans. That's pressure. Once that kicker graduates and interviews with IBM, and they say, 'Here's your territory and sales quota, can you handle it?' what's he going to say?

"My goal is to give as many kids as possible that experience. Not just the football and basketball players."

THE STUDENT FAN Megan Conroy
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•Native of Gaithersburg, Md.

•Majoring in biomedical sciences (premed)

• A regular at OSU's Recreation & Physical Activities Center (RPAC), the largest student workout facility in the country, replete with a virtual driving range, 10 racquetball courts and a massage service

WHEN MEGAN CONROY applied to Ohio State, athletics had no bearing on her plans. "My decision was totally about college life and academics," she says. "I wasn't that into sports."

It didn't take long for Conroy, now a sophomore, to feel the rapture. A member of Block O, the official student cheering section, she attends 15 to 25 athletic events a year. (She gets in free at nonrevenue sports; she pays $13 per game for men's basketball and $120 for a football season pass.) She also is active in the OSU Sportsmanship Council and Ohio Staters, Inc., a student organization that helps preserve campus traditions and build school spirit. "You can't not be a sports fan here," she says. "It's hard to describe if you're not on campus, but there's an amazing pride in being a Buckeye."

One of the Sportsmanship Council's aims is to foster support for Buckeyes athletics without discrediting the school. With an eye toward preventing a repeat of the drunken on-campus riots that marred the celebration of OSU's 2002 BCS title, Conroy spent the night of this year's game against Florida helping coordinate a "viewing party" at the swanky Jerome Schottenstein Arena, home to the Buckeyes' basketball teams. Students were admitted for free and given vouchers for drinks, popcorn and hot dogs, but alcohol was prohibited. More than 3,000 came.

Conroy is also involved in a program titled Best Fans in the Land. When students attend an athletic event they swipe their I.D.'s and are awarded points. (Women's hockey, for instance, is worth five points, while men's basketball and football are worth nothing.) Students with the most points at the end of a term win prizes ranging from an iPod to dinner with a Buckeyes coach.

By her own admission, Conroy is still not as sports-crazed as many on campus: When Greg Oden added her as a facebook.com friend last August, she says, she didn't know who he was.
 
THE TUTOR David Graham
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• Played tight end at Savannah State

• M.S. in Sports Administration/Education from Georgia Southern

• Came to OSU from Miami (Ohio) in January 2006

IT'S BEEN MORE than four years since Maurice Clarett played his last down for the Buckeyes. Yet the mere mention of his name still provokes visceral reactions on campus. Most hold him in the lowest possible esteem and blame him for singlehandedly bringing the athletic department into disrepute. Another faction sees Clarett as an exploited athlete, used and then summarily cast aside, triggering his tragic descent. (He's now serving at least 3 1/2 years in prison in Toledo, having pleaded guilty to charges stemming from a January 2006 armed robbery.)

But, inarguably, some good has come from L'Affaire Clarett. The sad saga — particularly his allegations, largely unproven, that he received preferential treatment in the classroom and that tutors wrote his papers — led OSU to take greater efforts to emphasize the "student" component of student-athlete. Says David Graham, director of Student-Athlete Support Services Office (SASSO), the athletic department's tutoring and academic counseling division, "We refer to these as the post-Clarett years."

Most notably, the university has become increasingly selective about admitting borderline recruits and has shifted SASSO out of the athletic department's control. Graham reports directly to a vice provost as well as to the AD. The tutoring operation has been relocated from the athletic complex to the gleaming Younkin Success Center ("Get to the Younkin or you'll be flunkin'") in the middle of campus.

With a full-time staff of 17 and a roster of nearly 100 tutors, SASSO exists, says the 37-year-old Graham, "to give student-athletes everything they need to succeed academically." The services range from on-demand tutoring to help coordinating a course schedule that will accommodate practice times. SASSO employs a tutor to travel on the road with the men's basketball team. It also seeks feedback from the 1,200 faculty members who have athletes in their classes, in hopes of preempting academic problems.

Psychology and neuroscience professor John Bruno, the faculty athletic representative, points to the TV-driven scheduling of games as one major concern. "Presidents can't beat their chests and say 'academic reform, scholar-athletes, blah blah blah' and then agree to the BCS schedule that made our kids lose a week of class," he says. The problem is worst for men's basketball, the sport with the most academic casualties. "Missing class is a way of life for kids who can't afford for it to be a way of life," Bruno says.

Graham will go to extreme lengths to minimize the damage. January's BCS title game coincided with the first week of the winter quarter. Commandeering conference rooms at the team hotel in Scottsdale, Ariz., SASSO set up a remote operation, stocked with computers, course syllabi and textbooks. Eight SASSO staffers made the trip. Based on their academic standing, 29 of the 121 football players were required to attend the study tables. The rest of the team was merely encouraged. "Especially when you're on a 10-week quarter system, missing the first week of classes is a big deal," says Graham. "We tried to make the best of a situation that was not ideal."

According to Graham's in-house figures, Ohio State's football graduation rate from 2001 to '06 was 52% — a figure diminished, he says, by the large number of players who jumped to the NFL in that span. Under the NCAA's new academic-progress rules, which have raised questions on some campuses (page 61), the Buckeyes have shown progress: During the '06 fall quarter more than half the football team had a grade-point average of 3.0 or better. Since Jim Tressel took over for John Cooper as football coach in '01, the cumulative GPA for football players has improved from 2.45 to 2.9. "There's no question it can be hard dancing to two different beats," says Graham of the conflict between athletics and academics, "but once you find a rhythm, you can succeed."

THE NONREVENUE ATHLETE Teresa Meyer
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• Will compete in 2007 Pan Am Games in Brazil; harbors Olympic ambitions

•Academic All — Big Ten

•Fires off 250 rounds of ammo a week

YOU KNOW THOSE silver-dollar-sized decals that adorn the helmets of Buckeyes football players? Teresa Meyer has scads of them too. Except that hers are arrayed on the case of her .22. They recognize the shooting prowess of Meyer, an ambitious, irrepressible junior and captain of the pistol team, a coed consortium that rivals synchronized swimming as the most obscure of OSU's 36 varsity squads.

Though pistol is not an official NCAA sport — it's governed by the NRA — Ohio State has conferred full varsity status upon it since the 1940s. The chance to be on the team was the decisive factor in the college choice of Meyer, who began shooting as a 10-year-old in her hometown of Dearborn, Mich. "Some people here might not even know we exist," she says, "but we get the same benefits as other varsity athletes."

That includes everything from Nike swag like polos and sweatshirts (under a deal worth $11.9 million over seven years, most of it in free product, Nike outfits the entire athletic department) to preference in course scheduling, to full access to training facilities, such as the hypoxic altitude chamber. Taking advantage of a top-flight conditioning staff (the "speed coach" is 1996 Olympic gold medal sprinter Butch Reynolds, class of '91), the 5'8", 180-pound Meyer says she's lost 60 pounds since freshman year.

As an out-of-state resident, Meyer pays upward of $30,000 a year in tuition, room and board. To cut costs, she lives off campus. Her financial situation soon should improve. Starting next fall, the pistol team will be armed with 3.6 scholarships. (The coaches can slice and dice as they see fit; in theory 10 team members could each get .36 of a scholarship.) In compliance with Title IX, 274 of the 621 athletic scholarships OSU confers go to females.

The shooters — and other nonrevenue athletes — recognize that their boat is lifted by the rising tide of football and men's basketball. As one nonrevenue coach puts it, "The more Nike OHIO STATE FOOTBALL sweatshirts I see people wearing, the fewer bus trips my team is going to have to take." The baseball team will go to Florida by charter flight four times in March, and the pistol team recently flew to Utah for a competition.

More money means more opportunity, be it competing against top-level opposition, traveling farther or training in state-of-the-art facilities. More opportunity lures better recruits. Better recruits spawn better programs. "We probably wouldn't be here without football and, to a lesser extent, basketball," says Layne Dreven, a senior on the volleyball team. "We all know that."

The finances have created a caste system. The football and basketball teams share a training table separate from the other teams. Only those two programs have a designated full-time tutor. Their locker rooms are appreciably more lavish. The refurbished football wing of the Woody Hayes Athletic Center will feature amenities on the order of a juice bar, an indoor basketball court and dozens of flat-screen televisions.

The nonrevenue sports are no less intense than football and basketball, however. Almost uniformly, the nonrevenue athletes interviewed by SI likened their commitment to a full-time job. Take men's volleyball, which held preseason practices and conditioning drills from eight to noon each morning last fall. Its season commenced in November and most likely will end in May. Because of the scheduling demands, it can be hard for the players to integrate into the student population. "It's like [we're in] a floating bubble," says senior captain Sam Stevens.

Though almost constantly busy with sports and studies (she's a human resources major), Meyer makes time to serve as a campus Bible-study leader. "For me, it's important to have stuff out of the sport — if not, the stress gets to you," she says. "But at the same time the pistol team is like my family here. It's all a balance."
 
THE COACH Thad Matta
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• Played guard at Butler

• His 2006--07 freshmen — the Thad Five — may be the best recruiting class in a decade

• Nickname of his high school team in Hoopestown, Ill., was the Cornjerkers

THAD MATTA entered coaching to emulate his father, a bench boss at a small high school. But it's hard to imagine that Jim Matta's job much resembled the one his son holds. Shortly after a road loss to Wisconsin last month, for example, Matta watched game video and worked aboard a team charter flight. The plane landed at 2 a.m., and when Matta arrived home, he returned voice mails, e-mails and text messages. (Pointedly, he avoided the chat rooms, blogs and message boards that critique everything from his playing rotation to his choice of ties.) When he finally went to bed, it was 7 a.m. "And I don't brag about that," Matta says. "I like to sleep."

Bleary-eyed though he may be, Matta has helped restore honor to the program. He arrived in Columbus from Xavier in 2004 and was handed broom-and-dustpan duty after predecessor Jim O'Brien was fired for having given money to a recruit. (O'Brien filed a wrongful-termination suit and won a $2.4 million judgment, which the school is appealing.) At week's end, Ohio State had gone 72--21 under Matta, and the program appears to have made academic progress: Last spring, for the first time since the mid-1980s, four basketball players graduated.

Typical for a college coach these days, the 39-year-old Matta spends only a fraction of his day on the court. Even in-season, recruiting chews up blocks of time. (Earlier this year Matta took a private plane provided by a booster to watch a potential recruit play a night game in California and was back in Columbus by morning.) Then there are the fund-raisers, the speeches, the interviews, his weekly TV and radio shows. "When I came here, I had no idea of the power and magnitude of the Ohio State University," he says, adhering to a universitywide branding directive to refer to the school with the word the.

Matta is, of course, handsomely compensated. His contract, which runs through the 2014--15 season, pays him $1.89 million this year. (The figure includes a base salary, endorsements, radio and TV deals, annuity contributions and payments for running a basketball camp.) He is the highest-paid OSU coach after football's Jim Tressel, who earned nearly $2.5 million last season, including a $200,000 bonus for getting his team to the BCS title game. (University president Karen Holbrook, by comparison, is making $600,527 this year.)

Coaching in Columbus pays off in other ways that coaches in smaller programs can only dream of. "It allows you to be more of a risk-taker in recruiting," says Matta. "With OSU's name, I can go and recruit kids I couldn't when I was at Xavier or Butler. 'Xavier? Where is Xavier?' 'Butler? Where are you located?'" He happily would have continued speaking on this topic, but he had another function to attend. He slipped out the back of the $116 million basketball arena and peeled off in a BMW. Naturally, it was gray with a maroon interior.

THE SPONSOR Huntington Bank
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•141 years old

• Columbus-based, with 380 branches in Indiana, Kentucky, Michigan, Ohio and West Virginia

•Holds more than $36 billion in assets

THE WHIFF of sports commerce is strong on basketball game days. The name of a department store — Value City — is splayed on the court at the Schottenstein Center. Marquees for 22 other arena sponsors ring the perimeter. On the concourse, players' images are featured on billboards for Donato's pizza. During timeouts, the scoreboard displays SCORES FROM AROUND THE COUNTRY SPONSORED BY GREAT CLIPS, a chain of hair salons.

Under a multimillion-dollar deal that includes signage and in-arena ATMs, Huntington Bank, one of the athletic department's biggest corporate partners, has affixed its name to suite levels at both the Horseshoe and the Schottenstein Center. The bank wants not only to reach the attractive demographic of college students but also to tap into the positive feelings that Ohio State sports provide fans of all ages. "At the end of the day," says Jim Kunk (class of '75), Huntington's president for the Central Ohio market, "they have a great brand and a great following."

In 2000 Huntington launched the Buckeye Banking premium, whereby customers receive checks and ATM cards emblazoned with the Buckeyes logo. Cardholders can show their fealty to the scarlet and gray and receive perks such as discounts at the Buckeyes' gift shop. In what could form the basis for a psychology major's senior thesis, when Ohio State teams win — the football team, in particular — not only do more fans join the program, but the bank also sees a spike in existing members' spending.

These rivers of revenue are not lost on Buckeyes football and basketball players. "In all honesty, one of the most exploited groups of people in the country is college athletes," wide receiver Anthony Gonzalez, an Academic All-America, said during the week of the BCS championship game. "We basically have a job that generates millions and millions and millions of dollars, and, at the end of the day, we don't really see any of it." A few days later he announced that he was forgoing his final season of eligibility to enter this year's NFL draft.
 
THE BOOSTER Steve Milligan
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• CFO, California-based Western Digital, one of the world's largest suppliers of hard drives

• Graduated from the same high school (Upper Arlington, Ohio) as Jack Nicklaus

• His three-year-old daughter, Megan, can sing Across the Field, the Ohio State fight song

EARLIER THIS DECADE Steve Milligan (class of '85), then a fast-rising executive at Dell, was looking for a way to honor his alma mater — and if it came with tax advantages, so much the better. He made a onetime gift of $50,000 to a general fund at Ohio State. A year or so later an athletic department fund-raiser contacted Milligan with a proposition: For a contribution of $100,000 he could permanently endow a scholarship for an OSU athlete. The idea appealed to Milligan, and he created the Stephen D. Milligan Family Scholarship, to be awarded in perpetuity. "I wasn't an athlete, just a normal Joe," says Milligan. "But I love Buckeyes football and feel such loyalty, I figured this was a way to personalize a gift."

Milligan joined more than 100 other donors — including former Buckeyes athletes such as Jack Nicklaus, NFL receiver Joey Galloway and NBA swingman Jim Jackson — in underwriting scholarships for athletes. Athletic director Gene Smith asserts that without the $36 million in endowed scholarships, his department would not be self-supporting. "I might have to cut travel and recruiting and equipment," he says.

After Milligan wrote his check, he was told that the inaugural recipient would be a lightly regarded football recruit named Troy Smith. "It was fine with me," he says. "I didn't want to be a pain-in-the-ass donor, but I've heard of guys requesting only running backs." (Ohio State permits scholarship endowers to handpick the recipient.) For the next four years Milligan watched proudly as Smith started, starred and then won the 2006 Heisman Trophy, quarterbacking the Buckeyes to an undefeated regular season. But he never met the player whose education he was underwriting. "I got a few thank-you notes and a picture of him getting his diploma," says Milligan. "Knowing he took advantage of this opportunity was [thanks] enough. I never did this to meet a football player."

This is not a uniform sentiment among boosters. Like all big-time programs, Ohio State must fend off those seeking to insinuate themselves into the program. Security officers patrol the parking lots of the football and basketball teams' practice facilities on the prowl for "boosters and agent types," as a guard puts it. School sources claim that the athletic department even compiles a "most-wanted" list of boosters whom student-athletes are firmly advised to avoid.

Still, it's not always enough. In 2004 an OSU booster handed Troy Smith an envelope containing $500, an advance for "work" Smith was never required to perform. Found by the school to be in violation of the NCAA's extra-benefits rule, Smith was suspended for two games, including the Alamo Bowl. Resourceful Buckeyes fans unearthed the fact that Milligan was endowing Smith's scholarship and assumed he was the booster in question. "People gave me a hard time over that," says Milligan. "I kept saying, 'I've never even met Troy Smith.'" (In fact, the culprit, Robert Q. Baker, a Springfield, Ohio, businessman, was banned indefinitely from having any association with the athletic department.)

OSU operates a points system for donors, not unlike a frequent-flier program. The size of Milligan's gift enabled him to upgrade his football season tickets. He now sits 10 rows up, near the 45-yard-line. Though he lives in Newport Beach, Calif., Milligan flies to Columbus at least five times each fall, crashing with a boyhood friend and tailgating outside the Horseshoe and then indulging his passion for watching the Buckeyes play. "My son was born a few weeks before the Michigan game last fall," he says. "A couple more days and I was going to call the doctor to induce."

THE VENDOR Clyde Sullivan
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• Nicknamed Clyde the Glide from the Southside

• Claims to have once taken then Buckeyes star (and future NBA player) Clark Kellogg to the hole in a pickup basketball game

• "I can't rap, but I can dance"

MORE THAN 30 years ago Clyde Sullivan was working the concessions stand at Columbus Clippers minor league baseball games when a friend suggested he could make extra money doing the same job for Ohio State basketball. Stationed on the ground level of St. John Arena, a classic throwback field house, Sullivan scooped bags of popcorn, mostly for students. As he recalls it, the price was a quarter per bag.

Today, at age 78, he is still a concessionaire for Buckeyes basketball games. But his employer now is Sodexho, a French-headquartered multinational that holds the OSU concessions contract. Working on the suite level of the Schottenstein Center, Sullivan serves panini and quesadillas ($Cool and microbrews ($6.75).

"What can I tell you, buddy," he says. "Times sure have changed, haven't they?"

The Haves and Have-Nots

The wealth gap between Division I powers and paupers has never been larger
[This article contains tables. Please see hardcopy of magazine or PDF.]

FOOTBALL

THE RICH REVENUE* PROFIT (LOSS)
Notre Dame $61.4 $43.5
Texas $60.9 $42.5
Ohio State $60.8 $28.5
Georgia $58.7 $44.1
Auburn $51.6 $31.5

THE POOR REVENUE* PROFIT (LOSS)
SUNY-Buffalo $0.67 ($3.4)
Akron $0.74 ($3.3)
Kent State $0.82 ($2.6)
San Jose State $0.95 ($3.6)
Utah State $1.15 ($1.7)



For all its success on the field, Boise State ranked only 70th in revenue ($8.5 million) and spent just $4.5 million, one fourth as much as Notre Dame. Houston lost almost $3.9 million on football, the most of any school.

BASKETBALL

THE RICH REVENUE* PROFIT (LOSS)
Louisville $21.5 $14.9
North Carolina $17.2 $12.5
Oklahoma State $16.9 $13.1
Arizona $14.9 $11.3
Syracuse $14.3 $7.5

THE POOR REVENUE* PROFIT (LOSS)
San Jose State $0.16 ($0.85)
North Texas $0.18 ($0.85)
SUNY-Buffalo $0.26 ($0.74)
Army $0.30 ($0.37)
Kent State $0.35 ($1.09)



Louisville's basketball program showed more profit than the football programs at Clemson, Nebraska, Florida State — and Louisville. In women's hoops only seven schools showed a profit, led by UConn at $975,379.

ATHLETICS OVERALL†

THE RICH REVENUE* PROFIT (LOSS)
Ohio State $104.7 $2.9
Texas $97.8 $14.2
Virginia $92.7 $0.0
Michigan $85.5 $17.5
Florida $82.4 $4.2

THE POOR REVENUE* PROFIT (LOSS)
VMI $5.5 $0.03
Louisiana-Monroe $7.2 $0.03
Louisiana-Lafayette $8.0 $0.00
Louisiana Tech $10.1 $0.00
Arkansas State $10.1 $0.00



With $19.5 million in profit (on $44.8 million in revenue), Central Florida ranked a surprising third in the nation in profitability, behind Notre Dame ($22.7 million) and Georgia ($20.5 million).

*Figures in millions
†Schools with football and basketball
• SOURCE: U.S. DEPARTMENT OF EDUCATION, BASED ON YEAR ENDING JUNE 30, 2006

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The SI-On-Campus Poll

What students told SI.com's college section about the jock culture at their schools

1) Which of these is most popular at your school?

Drinking 47%

Sports 31%

Studying 12%

Sex 10%

2) Was your college's athletic reputation a factor in your decision to go there?

Significant factor 36%

Small factor 34%

No factor 30%

3) Are football and basketball players well integrated into your school's student body, or are they more like a separate group?

Well integrated 37%

Separate group 63%

4) What do you think of the amount of money your school spends on varsity sports?

It's too much 21%

It's too little 26%

It's the right amount 53%

5) Have you ever met your school's football head coach?

Yes 35%

No 65%

6) Have you ever met the men's basketball head coach?

Yes 38%

No 62%

7) Have you ever met the university president?

Yes 41%

No 59%

Cool Would it bother you if your school's football or basketball coach was paid more than any professor on campus?

Yes 15%

No 85%

9) Do you ever engage in sports gambling?

Yes 45%

No 55%

10) Do you know of athletes at your school who take performance-enhancing drugs?

Yes 17%

No 83%

11) Do you believe that athletes at your school are ever given favored academic treatment?

Yes 72%

No 28%

12) Would it bother you if your school let in athletes who didn't meet its academic standards?

Yes 48%

No 52%

13) Which do you think is more powerful at your school, the athletic department or the faculty?

Athletic department 59%

Faculty 41%

14) Are your school's students more likely to view the athletes on campus as celebrities, dumb jocks or just like everyone else?

Celebrities 55%

Dumb jocks 15%

Just like everyone else 29%

15) Are your school's athletes more or less likely than other students to engage in rowdiness, excessive drinking and other such behavior?

More likely 28%

Less likely 22%

No difference 50%

16) Have varsity sports at your school become too commercialized?

Yes 30%

No 70%

17) Have you ever attended a women's sports event on campus?

Yes 64%

No 36%

1Cool What is your opinion of the athletic side of your school?

It's the best part of the school 33%

It's pretty good 46%

It's not what it should be 16%

It's a big disappointment 5%
 
well, shit there it is, who typed it all up?
 

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