Browns coach Hue Jackson says he wasn’t forced to cede play calling to Todd Haley
Published: January 24, 2018 - 5:32 PM | Updated: January 25, 2018 - 2:16 PM
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In this Nov. 2017 photo, Cleveland Browns head coach Hue Jackson works the field during practice before a game against the Cincinnati Bengals in Cincinnati. (AP Photo/Gary Landers)
By Nate Ulrich
Beacon Journal/Ohio.com
MOBILE, ALA.: Browns coach Hue Jackson did it all by himself.
Jackson insisted neither ownership nor new General Manager John Dorsey required him to hire Todd Haley as his offensive coordinator and relinquish play-calling duties to the former Pittsburgh Steelers assistant.
Jackson called the offense’s plays the past two seasons, when the Browns went 1-31, but he has turned those responsibilities over to Haley. Haley is the first offensive coordinator Jackson has hired during his tenure in Cleveland.
ProFootballTalk.com recently speculated the addition of Haley is a move Jackson might not have made voluntarily.
“No one ever told me I needed to hire an offensive coordinator,” Jackson said Wednesday at the Senior Bowl. “I could still be calling the plays for the Cleveland Browns. That’s what I thought was best for us. I made a decision that I thought the best thing for me to do was to become the CEO of this organization in that way. No one forced me, no one asked me and no one told me I had to.
“This was my decision and what I thought was best for us moving forward. Did I lean on people to ask them advice? Yes, I did. Was John Dorsey one of those people? Yes, he was. Was [owner] Jimmy Haslam one of those people? Yes, he was. That is what you do. You use your resources, but nobody, no one, whether it is John or Jimmy, ever told me that this is what I needed to do. Nobody.”
With Haley on board, the days of Jackson leading the offense have ended. Before joining the Browns in January 2016, he called plays as the head coach of the Oakland Raiders in 2011 and as the offensive coordinator of the Cincinnati Bengals from 2014-15.
Jackson said Haley will call the plays for the Browns from the sideline.
“Todd is going to call the game,” Jackson said. “Obviously, as the head coach, I can make recommendations to [defensive coordinator] Gregg [Williams], him and [special teams coordinator] Amos [Jones], and that will become my role. I feel very comfortable that the men that I’ve put in place are really good at what they do.
“Everybody has to be accountable to somebody, and their accountability will be to me. At the same time, I’m going to give them every avenue to be the best they can be at their job.”
Haley will implement his playbook, but will parts of Jackson’s offense be incorporated?
“I still think there’s always bits and pieces that you keep, bits and pieces that you want,” Jackson said. “But this is going to be Todd’s opportunity to put his stamp on this offensive football team. This is going to be the Cleveland Browns offense when it’s all said and done, but Todd Haley is leading the charge.
“He believes in the vertical passing game. He believes in the ability to run the football that you have to be able to do that. He likes to be creative and dynamic on offense, so what he does is everything I’ve wanted our offense to be. I just felt it was the right time to move on into that direction of having an offensive coordinator.”
Jackson reiterated he didn’t want to hire an offensive coordinator who would have been set up to fail with a rebuilding team the past two seasons.
“I didn’t feel for the first two years it was best being how I got the job to have a coordinator when I didn’t think there was somebody out there that could do it better than myself,” Jackson said. “I’ve said that from day one. I just don’t think that’s fair. I know a lot of people see it differently. I don’t. I truly believe in that. I thought if the arrows were going to come, let them come at me.
“But I think we’re in a different phase of this process here in Cleveland, and I think we’re well set up to move forward on offense where I can feel comfortable saying, ‘Hue, you need to be more of the CEO head coach. Let your role really on game day be about the football team, not just the team on offense.’ It is a tough job, but I needed to find somebody I could feel comfortable with, and I did in Todd.”
Jackson said he contacted Haley right after the Steelers declined to renew his contract on the heels of their 45-42 loss to the Jacksonville Jaguars in the divisional round of the playoffs. The Steelers averaged the third-most yards per play in the NFL during Haley’s six-year tenure as their offensive coordinator and were second in scoring the past four seasons, trailing only the defending Super Bowl champion New England Patriots. The perception is the Steelers let Haley go because he clashed with star quarterback Ben Roethlisberger.
Jackson explained he wouldn’t have ceded the play-calling role unless he secured an experienced coordinator with a successful track record. Before he joined the Steelers in 2012, Haley went 19-26 as the head coach of the Kansas City Chiefs, guiding them to a record of 10-6, the AFC West title and a playoff appearance in 2010. He was the offensive coordinator of the Arizona Cardinals from 2007-08 and went to the Super Bowl with them.
“When somebody like Todd Haley becomes available, immediately your antennas go up,” Jackson said. “I called him right away, talked to him on the phone several times and set up a meeting for him to come to [team headquarters in] Berea and sit down and have a conversation, and I was even more impressed with the person and that we have similar beliefs on how to play offensive football.
“I’ve seen his work, coaching in the AFC North, competing against him when I was the head coach of the Raiders and he was the head coach of Kansas City. I’ve always admired his work. I just wanted to make sure it was the right fit for myself, for him, for our staff and the football team.
“In the meeting, he blew me away. It was the right fit and the right time. How fortunate that I am to find somebody like Todd Haley. That doesn’t happen every day. I think it’s a win-win for myself and for the organization and also for our football team.”
Jackson struggled mightily to juggle play calling with the game-management duties of a head coach. He vowed to be hands-on with whichever quarterbacks the Browns acquire this offseason — they’ll likely draft one first overall — but now he should also be more in tune with the big picture on game day.
“I’ll have more energy on the sidelines,” Jackson said. “Those fans that want to see me act a little bit crazier will probably see that a little more just because I’ll be a little bit more animated because I’m not worried about making the next play call. I’m more concerned about our team and how we’re performing, not that I wasn’t a year ago, but that was a lot of hats that you have to manage.”
Haley is eager to provide Jackson with the assistance he needs to make the Browns better.
“This is a great opportunity,” Haley said in a news release formally announcing his hire. “The Browns have a great history, great fans and deserve to have some fun and experience some winning. I want to help be part of that process. There is obviously a lot of work to do in order to get there, but I’ve always been excited about facing a challenge. There is no better feeling than when you can be a part of turning an organization around.
“Hue and I have had some good battles in competing against each other as coordinators and even as a head coach. We know each other well and I have a great deal of respect for him. He’s so competitive and winning is the only thing that’s important to him. You want to work with a coach like that. Hue and I share a lot of similar beliefs on how to be successful on offense. We have to score points, protect the ball, protect the quarterback and develop players. It’s not too complicated, but at the same time, it is a great challenge. We are really looking forward to getting to work on it.”