Yeah, it sucks, but you can't have the league dictating which players should play and which shouldn't. Let's say they come down with a fine for this. OK, where is the line drawn? If the Bulls do play guys like Lopez and Holiday, and the game is competitive, but they leave their best players on the bench in the fourth quarter and proceed to lose... do they get fined?
Or what happens if that same scenario plays out and they win? They were clearly not trying to win, since their best players were on the bench. Do they get fined then? It's just too much of a gray area.