ACisKING
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This so-called accepted wisdom is horseshit.
There are many ways to compete for a title, and doing a "full rebuild" has no better a track record than any other.
I think a full rebuild is just as risky for a small market team as the treadmill approach. Both require a fair amount of luck to move into true contender status. I'd prefer to watch a near playoff team than watch a full rebuild for the next 5 years.
This is a fair point. But I look at it like this. With the exception of the random 2004 Pistons every team that has won an NBA championship has one thing in common - they have one of the 50 best players of all time. And many have multiple them. This is quite simply the reality of a league where there are best of seven series and only five people on the court at one time. You can’t just get lucky with a mediocre but hot quarterback and win four games like the 2012 Ravens and call yourselves champions in basketball. Now there are obviously multiple ways to acquire such a player. So yea you are right in that the draft long term rebuild plan isn’t the only way to build a team.
Yet this much is clear to me. Neither Jimmy Butler nor Kevin Love is that caliber of a player. And at 30 years plus neither ever will be. So yes you can have a fun playoff team for a few years but I will bet any amount of money that you won’t win it all. And maybe some of you are content with that.
But if you want to win a championship again you have to acquire at least one of those all time players. You could get lucky in free agency I suppose but truly great players like that are going to be in high demand. And with all due respect Cleveland like most NBA cities doesn’t have the luxury of being in Los Angeles, which seems to attract one all time free agent per decade. And even such an opportunity arose you would need the cap space so building and sustaining a contender around Butler and Love goes opposite to that.
In my view your best chance to get that all time type of player is in the draft. You have been incredibly lucky in the draft in the past but getting a player of that caliber may take a long time. It may take dozens of picks to find that player again. Every pick you trade away is one less chance to make that franchise changing pick. Every year you field a competitive playoff team dimishes the chance that the picks you get can turn into that player.
Therefore I think getting Butler would just be diminshing and delaying the chances of your franchise fielding a true contender again. And you are right - it doesn’t necessarily have to be a Philly style tank and rebuild. But make no mistake - if you want to win a chip again you need that truly elite player and everything your franchise does that diminishes the chances of getting that player is a suboptimal decision.