In some cases, there are misunderstandings or times where people over-react to things without having all of the facts in front of them and destroy businesses reputations just because. And it often has to do with the fact that they just disagree with their opinion or position on something or another.
I see where
@David. is coming from here, though I also disagree with him to an extent as well.
Here is a good example. We talked about how cultural appropriation is a non-issue the other day. Well, these girls in Portland had to shut their burrito shop down after being accused of cultural appropriation because they "picked the brains of every tortilla lady in Mexico" while they were on a road trip in Mexico as they tried to master their own tortilla recipe as well.
http://nypost.com/2017/05/24/burrito-shop-closes-after-being-accused-of-cultural-appropriation/
So long story short...a couple of journalists set out to shut them down, a group of posters snowballed into a larger group of posters and a mob of people basically forced them to shut their business down in the span of a week. All because of "cultural appropriation," which...I thought was supposed to be a good thing? (American is a melting pot, no?)
Then the journalists bragged about it. The mob was happy. And the girls were left without a business.