Jack Brickman
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The main reason I've stayed as invested in the MCU as I have is their insistence on creating and maintaining a single universe for everything to take place in since the project launched with Iron Man 1.
As someone who never really read comic books, it's made following and understanding the stories of the characters a much more enjoyable experience knowing that what happens is going to stay happened as opposed to dealing with so many iterations of the Green Goblin in my life.
It really is impressive what they've done, and equally impressive that they've maintained a level of quality over damn near every film they've made. Not every movie they make is amazing, but outside of Iron Man 3 there aren't really any that are outright bad. Over the amount of films they've made, that's pretty insane. Even more insane when you consider they've turned comics no one gave a shit about like Guardians and Ant-Man into successes as easily as more recognizable ones like Spider-Man and Captain America.
The only real knock is that they don't take a lot of risks and their films tend to follow a certain formula, but that's probably also why they've been able to maintain that consistent quality.
When you compare what Marvel has done to the disaster that is the DC film universe, it's night and day.